Portfolio

When Britax released the Willow Brook travel system, there were several price points that we needed to design for, all under the same product umbrella. The messaging needed to differ as the products became more premium. Cost efficiency, sustainability, and brand image were all considered.

Every three years, the NASCAR Hall of Fame updates their "Glory Road" exhibit. In 2026, the focus was on the team owners to showcase their career wins. With an already established look and feel, I collaborated with the social, PR, and brand teams to created trading card social graphics, exhibit fact sheet and window box display.

Charlotte proudly hosted a game for NCAA March Madness and my Client, CRVA, needed a graphic to advertise volunteer opportunities on Linkedin. I needed to match the look and feel of an already existing brand while also staying true to the CRVA image. This is what I came up with.

Visit Charlotte needed to freshen up the look and feel of their fact sheet, a customer facing document they send out to provide quick facts about the city. They wanted the message to come through using icons and little text. I wanted to stay true to the Charlotte brand showcasing beautiful photography. This was my solution.

The initial release of these products coincided with an Amazon Prime day. The creative team was tasked with various marketing materials to bring awareness to the new products. The projected goal for Prime day was $1.4M and we finished with $2.8M, crushing our original expectation.

I managed the graphic designer that handled this project from ideation to execution. That designer created over a hundred graphics for both digital and print needs, a massive undertaking. I helped refine concepts as well as review all final designs. I picked up design work where additional help was needed.